Our Thinking
Insights & Perspectives
The thinking behind the work. How we approach technology problems, why most firms get it wrong and what we've learned from working inside dozens of growing companies.
Featured
Every CEO Is Being Asked About AI. Most Are Getting the Wrong Advice.
74% of CEOs fear losing their job over failed AI delivery. 88% of AI proof of concepts never reach production. The problem isn't the AI - it's what's underneath it.
Read the essay →Cornerstone Essay
Your Technology Problems Aren't Technology Problems
The thesis behind everything we do. Why the challenges aren't what they look like on the surface, why the usual approaches only go so far and what actually works.
Read the essay →Real-World ScenariosHow We'd Approach It
Three detailed walkthroughs of how we'd tackle common problems. See the thinking before you hire us - no NDA required.
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